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American Psychological Association
Center for Psychology in Schools and Education

Putting the Science of Persuasion to Good Use
March 2, 11 am – 1 pm ET


How are social influence strategies used in the fields of health, communication, and environment conservation? How might they be applied to the context of education during the pandemic and beyond?

Explore this question and more as an expert panel discusses the many ways you can use persuasion to positively influence education and learning.

Attendees will learn:

  • three ways to use powerful persuasion tools used by advertisers and also researchers in health and environmental sustainability to solve problems in your school resulting from the pandemic;
  • how to utilize the science of persuasion to encourage behavior change, foster empowerment, and open new opportunities for learners; and
  • how to mitigate automatic reactions to student behavior and apply scientific principles to enhance your teaching.


Tonya Dodge, PhD
Department of Psychological and Brain Sciences, George Washington University

Rochelle Michel, PhD
Bids and Proposals, Curriculum Associates


David Yeager, PhD
Department of Psychology, University of Texas, Austin

Neil Lewis, Jr., PhD
Department of Communication, Cornell University

Paul Ferraro, PhD
Department of Environmental Health & Engineering, Johns Hopkins University

Chethana Achar, PhD
Kellogg School of Management, Northwestern University